Episode Transcript

You Are Your Biggest Investment with Iris Cherng



[00:00:08] BS: Hi and welcome to Love Your Enthusiasm, a podcast that is all about empowering you to make space for your greatest passion. I am Britt Skrabanek, and today’s guest is Iris Cherng. Iris is a mindset mentor and the CEO and Founder of Honey Belle, a natural and organic skincare line.

In this episode, Iris talks about finding fulfillment as a self-made entrepreneur. She talks about making a major life pivot from substance abuse to self-care, when she started her business, Honey Belle at the age of 23. Iris offers many inspirational gems, like deciding which risk to take, not take and overcoming that ‘I need more hours in a day’ feeling, that so many of us are trying to manage.

Transcriptions have officially arrived for the entire backlog of Love Your Enthusiasm. You’ll find transcriptions on the show notes, which are located on the website. That URL can be found in the description, if you’re listening on a podcast app.

Seriously, Iris is such a beautiful and badass woman. I hope you have an incredible time with Iris today.


[00:01:28] BS: Hello, Iris. Welcome to the show.

[00:01:31] IC: Hi, Britt. Thank you so much for having me today.

[00:01:34] BS: Dare I ask how things are going for you in Southern California, or should we just skip the pleasantries?

[00:01:41] IC: Yeah. I mean, it is a beautiful day. I honestly have been loving it during quarantine. Even though my life has really shifted over the last year, I’m just in a really great place. I recently just got married three months ago and been enjoying my time and extremely happy with how things are going right now.

[00:02:05] BS: I’m just so happy to hear that and happy to see that people are still managing to be in love and celebrate their love. I have quite a few friends who have either gotten married or had babies in the last year and life goes on.

[00:02:25] IC: Yes, yes. It really does. Yeah.

[00:02:28] BS: Thank goodness for that, right?

[00:02:29] IC: Yeah.

[00:02:32] BS: All right. Well, we do need to hop to it, because we have a lot to cover today. I am excited to hear more about your enthusiasm. I always like to ask my guests what they want to talk about. You had mentioned that something about ambition and fulfillment and passion, always being your outlook on life, and not really being your life approach. Was this more of an evolution over time, or is this something that’s always been part of you?

[00:03:10] IC: Yeah, that’s a great question, Britt. I think that it’s definitely been an evolution over time, with just discovering more about me and what matters to me. I think that it really launched after me leaving my job to pursue my entrepreneurial journey and just really discovering, Britt, that me going after my passions and what I wanted to do, it really had me see like, “Wow. Not everyone goes after what they want.”

Me going after what I wanted, it was a really big decision for me. It was a big deal when – I felt like I was in this fork in the road, where I’m like, “okay, I can either choose path A or choose path B.” I chose path B, which was, okay, I’m going to I’m going to step away from my job. It’s stable. I work for someone. I just started out my career. It was extremely challenging at that point when I realized that what was stopping me really was all that internal dialogue and just seeing that in that moment of decision I chose, and I chose my business and I chose my entrepreneurial journey, which was a lot of uncertainty.

Nothing was laid out for me. I didn’t have the answers. Just seeing that I chose that path and just now looking back, it’s been five or – almost six years now looking back and just seeing that wow, if I didn’t choose that path, I wouldn’t be fulfilled. I’m all about really promoting to going after your dreams, having that ambition, like channeling the inner desire for what it is you want to do and dreaming big. Most people I feel like, are afraid to dream big, because most people are afraid of failure, or wanting – of thinking that as an option.

Just looking at how being ambitious has really made a difference in my life, in being fulfilled in my life. I add passion in there, because if you’re just ambitious and there’s no passion behind what you do, then you’re just like chasing a carrot on a hamster wheel. I really love just the trio of those three things put together, because it really just has one, live your life in a way that makes your dreams possible, that makes you get out of your comfort zone. Also, really have someone be able to be happy with wherever they’re at, versus having to be somewhere all the time is like, sometimes when you live in just ambition, it’s just not being enough. How can you be fulfilled in the moment, is what I’m all about.

[00:06:14] BS: Yeah. Yeah, me too. Yeah, I love it. Okay, so this can be a very lonely road as an entrepreneur. I mean, you were so young. You were in your 20s when you were going down this path. Did you have a good support system, or mentors, or were you just trying to figure things out on your own?

[00:06:41] IC: Yeah. I started my entrepreneurial journey when I was 20, or 21-years-old. I was actually still in college when I started my business. At the time, it wasn’t a business. It was an Instagram account, which I posted things and I was making stuff. I was making skincare products in my kitchen. Actually, it was a therapy for me and I was going through one of the roughest moments in my life and I could touch on that in a little bit.

When I had actually stepped into incorporating the business, it was 2015. I was 23-years-old. I never had any business experience. The support system was mainly my parents because they – mainly my mom. She was the one who taught me how to make the skincare products and inspired me and she was the one who started making her own lotion and concoctions in the kitchen at first. The support system was her being like, “Okay. What tools do you need?” Then buying the tools for me.

It was really in that moment that I was like, “Wow, she has my back and she’s really supporting me.” This is the one thing that she’s ever really supported me in doing. Other things in my life have felt more forced. This felt like something I wanted to do and she was supportive. During that time, I would say that my friends, my closest friends were busy building their own lives and discovering their own career paths.

I didn’t really feel much support from them. What I discovered, Britt, was it was more my acquaintances, which I thought was interesting. I kept mindset strong and I think that it really is a lonely road, because when you first start that, it’s like, who else in your life do you know that does that? I think that once you start pulling that type of lifestyle towards you, you start attracting those people in your life. I started just talking more to business owners, asking them for advice, making it a point to get outside of my comfort zone to connect with them and ask them about all these business things that I didn’t know.

Five, six years later, fast forward, my circle is mostly entrepreneurs. It’s just really cool to see that it sometimes is lonely when you start out, but keep your mindset strong, keep your vision strong to where you want to be and then start attracting those people in your life and make it a point to connect with those types of people.

[00:09:15] BS: Being a fellow entrepreneur, I know that something we commonly say. I know I’ve said it. Others say it. I need more hours in a day. I want to know how you overcome that feeling, that so many entrepreneurs struggle with.

[00:09:32] IC: Yeah. I think, that’s definitely a feeling that I feel every single day. I think that it’s just being okay with what you accomplished. I think that a lot of times, we’re so – being entrepreneurs, we are ambitious. We do want to get stuff done and we want to think outside the box and be creative with our time. There are only so many hours in a day. To be balanced in your life and not just hustle all the time and to have time for yourself and time for your family and loved ones, it’s being able to balance all that and just having that be okay.

Maybe you didn’t do 20 things today. Maybe you did five things, or maybe you did three really great things today with your business and then two great things with your family. Whatever it is, I think, it’s just giving yourself space to have whatever you do be enough. I think, that’s definitely that feeling of like, “I’m not doing enough, or I’m not being enough.” Usually, that’s where the overwhelm comes from is not feeling enough that you’re doing enough.

For me, at least it just really grounds me to just at the end of the day, count my wins, and even something small, like doing the laundry is a win. Just being able to celebrate those little wins, versus feeling overwhelmed with all the little tasky tasks.

[00:11:00] BS: Yes. The being okay with what you accomplish is something that I’m working on, especially this year. Scheduling and blocking things is helping. I’ve heard this from so many people and I’m like, “No, I’m not going to do that. I’m just going to do it all and that’s a problem.” My husband, who’s also my business partner, he always says that I put a week’s worth of work in one day. I really had to work on that, because the problem with that, even if you can kick ass and do a lot of things and go 90 to nothing, obviously, you’re going to be imbalanced.

Also, you’re never going to be okay with what you accomplish, like you said. If you set more realistic expectations, it really, really helps where you – now I’m starting to end my day and not feel anxious. Instead, I feel like, you did good. Let’s try again tomorrow. You did good today. It’s so simple, but effective.

[00:12:05] IC: Yeah. Sometimes it’s 11 p.m. and I’m like, “Oh, my gosh. I have an hour. What can I do?” I’m like, “You know what, babe? You don’t need to do anything. Just be. Just rest.”

[00:12:15] BS: I love that you call yourself babe. You’re like, “You know what, babe?”

[00:12:20] IC: Yeah. It’s nurturing for me.

[00:12:26] BS: Yeah, I know. That’s the good internal dialogue. I have stuff like that too, where I’m just like, “You did good. You did good, babe.” All right. Well, let’s get back into the conversation about your early 20s. This is something you started to touch on. Okay. First of all, it’s amazing that you started a business when you’re 23-years-old. I mean, I did not have a fucking clue what I was doing with my life when I was that age.

I’m trying to remember. Let’s see. I think, I got married. I was graduating from college. I was working in retail, luxury retail at the time. I had no clue what I was doing. Kudos to you for making that move at such a young age. That is extraordinary.

I’d love to hear your story. You told me that you had some substance abuse problems at that time. That’s something that I too have actually battled and in my post-high school and early 20s and going into my 20s, I definitely did a lot of that myself. I can relate and I’d love to hear your story about how you pivoted from substance abuse to self-care when you started your business.

[00:13:40] IC: Yeah. Yeah, thank you for bringing that up. Yes, it was such a pivotal moment in my life, because I was in school and I was going through college, doing all the fun things, away from my family. I grew up in a good family. I grew up in a good home. I came from a good neighborhood and good head on my shoulders.

It wasn’t me falling into bad habits. Looking back, it was just me committed to having an adventure and a time in my life. Really looking back, I felt invincible. It was at the time I started college, I started dabbling into smoking marijuana. Then one thing led to another and I was drinking all the time and then I was partying hard with my friends. We’d be on multiple levels, taking ecstasy at raves and just going to Vegas. All that stuff.

In my third year of college, I started dating this guy. Lo and behold, he was pushing substances. We were just friends at the time, but we fell in love and we were dating and we moved in together. During the time we were living together, he was actually locked up six times, six different times. He would just keep getting bailed out and then he was put on probation. Then the cops, I felt they targeted him.

I was just going through this weird time in my life where I’m like, “Okay. I’m having fun and I’m doing school and all that and I’m dating this guy. He’s amazing. Why do you keep getting in trouble? What’s going on? Can you be more low-key about it?” Just trying to ease what he was doing and what was happening with him.

I think that back then, looking back, I definitely didn’t have my voice as strong as I do now. I felt like, I couldn’t really say anything about it. After the last time that he was locked up, the district attorney put him on no bail. They sent him at no bail, so he couldn’t get bailed out. He was just in, I think, for the next six years or so. I’ve been in contact with him a few times since then. After he was locked up for good, I would visit him. I was still his girlfriend at the time, because our relationship never really ended, it just physically like, he was put in a different location.

It was just really interesting having to go through all that. Calling me in the middle of a meeting and then me feeling this pressure of having to step out and going through the motions of all that and the emotions of all that really had – I lost myself at that time. Some part of me missed him so much. Like there was a void inside of me, so I felt I took on being him. I took on a part of his personality, this badassery mode, where I started pushing things. I was out all the time, because I didn’t want to be alone.

At one point, I was dating four guys. I’ve never done that before. I’ve always been a boyfriend girl. It was interesting for me to be in this mode of just like, I don’t know. I lost myself. I didn’t know who I was. I didn’t know what I cared about. All I cared about was just having fun, or just not – I guess, a part of me also looking back, it’s me escaping from my life, me not wanting to face the negative emotions that I was dealing with living in that little neighborhood. I went to school at UC Santa Barbara, so there was this neighborhood called Isla Vista. Just being around in that neighborhood, I feel just reminded me of things with that guy.

I was just in a really interesting place. I’m really thankful that I was able to step away from all that and like you said, pivot to self-care. I really think that what helped was moving myself physically back home and being around with my parents. During that time in my fourth year, my last year in college when I was going through that, it was only one year full of all those things, but it felt like an eternity. I felt like, I couldn’t wait to move back home, so I could just uproot my life and move on. During that year, my parents actually found out about all these things. They borrowed my car and saw letters from jail in my car. Then they found a little baggie of cocaine in my purse. All these things.

[00:18:35] BS: Oh, man.

[00:18:39] IC: My mom wanted to send me to rehab. She was so crushed. It’s crazy, because I was like, “Mom, everyone’s doing it.” That was the excuse I gave her. I told her that I’m not just waking up and wanting to do all these things. It was more play for me. It was more of a play type of adventurous lifestyle. It wasn’t like, I’m hooked and I need to do this every second, every waking moment in my life.

I’m glad I at least had that mindset, because I’ve never really lost myself with the drugs. I think that I always had a mindset that hey, this is play and this is temporary. It’s not like, I don’t need this to be happy. I’m just like, this is just my life right now. I think that having at least that mindset, it didn’t have me hooked on that lifestyle. I knew that it was temporary. I knew that I was bigger than that.

I’m so glad I wasn’t sucked in permanently, because I can see that if I didn’t have that mindset, if I didn’t have the support system, friends. Because my friends, yes, they were doing the drugs, but they were also the type – they were also looking at that time as temporary as well. I’m really glad that I wasn’t initiated into this group that was – this is it.

[00:20:08] BS: Yeah. End of the road. I mean, Iris. I relate to you on so many levels. I mean, it’s so strange, being in Southern California when I was graduating from high school, in early college years, and I was a raver as well. I went to raves all the time. I had a boyfriend at the time who got me into some stuff. I almost went to prison with him. Luckily, I did not. I was able to not go, but he did go and that was the end of our relationship.

I moved to Texas, shortly thereafter to be with my family. Of course, all of what was really going on came to light with my family, even though they knew, obviously, something was happening. I lost a lot of weight. I was able to hold down a lot though. I mean, I was going to school. I was going to ballet. I was teaching ballet. What else? I had a job. I mean, it was just insane.

Like you, you talked about having an adventure and feeling invincible, and those were all the feelings that I had as well going into it. Then the other thing was too and I was just telling my husband the story a couple weeks ago, this realization that I had was more recent about this time and this was forever ago now. This is 20 years ago. I’ll be 40 this year.

I was thinking at the time, that I was too naïve. I was too much of a good girl, too much of a hard worker and I felt I didn’t have any street smarts during that time. I approached that whole raving and doing some harder drugs and beyond weed and alcohol, which I had already been doing in high school anyways. I was like, “Okay. What’s next?” I approached all of that with almost a way to as self-development and to develop some street smarts, which oh, man, did I ever develop some street smarts during that time.

I know a lot of people and was around a lot of people, that that was it for them. I mean, they got hooked on things and they don’t ever get out. I love hearing your story and having you share that on the podcast today, that the percentage is actually pretty small of people who do get out and then make something of their lives.

[00:22:34] IC: Wow. Thank you. Thank you for saying that. Yeah. It’s awesome to hear that you went through something similar and that you’re able to get out of that. I think if for anyone listening to this right now, if you are going through that, that there’s brighter days ahead and you don’t have to do the things that you do to make you happier to escape. There’s this other things to life that really make life worth it.

[00:23:00] BS: Yeah. Maybe you just need to start a business, like we did, because that seemed to keep us out of trouble.

[00:23:06] IC: Yeah. I think in starting Honey Belle for me during that time, so the lowest of my lows, I would just drink wine and make stuff in the kitchen. I think that gave me a bit of a distraction or something to outpour into, while I was staying away from the drugs and that scene. Yeah, just to find something to a creative outlet for you to outpour into.

[00:23:36] BS: Absolutely. Let’s talk about mentors next. What are the most encouraging words you’ve ever received from a mentor?

[00:23:45] IC: I mean, I think it’s – what I’ve heard and what I’ve been thinking about recently. I was actually thinking about mentors this last weekend and driving up to San Francisco with my husband. I discovered that I never really had really big mentors that I live my life to. I was sitting in the car with him and I discovered like, “Wow.” I really don’t have someone in my life where I’m like, “Oh, my God. I want their life.” I started writing down a few names about who I really look up to. I discovered that I can have multiple mentors, mentors that I look up to in business, mentors that I look up to in their relationships, or their family life, or how authentic they are.

I’m just opening my mind in my life to inviting more learning and more mentorship into my life. I think that usually, I’ve always been someone that was like, I’m the giver. I’m the mentor in this relationship. Just sitting in a place where I’m like, “Okay. Well, how can I be a sponge and what can I really absorb into my life?” I think, something that mentors have said to me before is stay in my own lane. Don’t compare yourself to anyone else.

One of the things that also, when I was leaving my job, what someone said to me, I was afraid to leave my job for fear that Honey Belle wouldn’t make me enough to survive. My mentor at the time asked me, “Well, what if you can’t make that much until you leave your job?” That totally boggled my mind, until I ended up having a conversation with my manager to start to pursue the path of my business.

[00:25:32] BS: I had similar advice from a mentor. He’s a investor and he has a venture capital firm in Portland. His name is Nitin. I’ll give him a shout out on the podcast. Stay in your lane is actually, some advice that he gave to me and my husband about our business. You talked about not comparing yourself. Then the other the other idea there too is focus on your strengths when you are running a business, because it’s very easy to go down a lot of other paths. If you do what you’re really strong in and what you’re passionate about, then you’ll be able to figure out everything else if you’re really just focused on that and staying in your lane.

[00:26:19] IC: How do you choose your mentors, Britt?

[00:26:24] BS: Are you going to interview me now, Iris? No, I don’t choose them. I think in that particular situation, he became a mentor and he mentors other entrepreneurs and he was actually a client of ours as well. Sometimes, you just make those connections. I’ve had a similar situation as you that a lot of my circle now is people who run businesses and help, and/or help other people run their businesses. I’m very lucky to be surrounded by a lot of kick-ass people.

Then this podcast is also my loophole for getting constant mentorship for myself, as well as the listeners and sharing that wisdom, but I’ve learned so much from people like you and just everyone that’s been on the show so far.

When you started your first business venture with little to no business, or career experience, what skills, speaking of strengths, did you lean on the most as you learn the ropes as a self-made entrepreneur?

[00:27:29] IC: Yeah. That’s a great question. I think, being entrepreneurial, being entrepreneurial includes – I think that’s definitely a skill. Being an entrepreneurial, I think training someone to wear different hats, to be resourceful, to seek solutions. I think that all of those things, along with being determined, really cultivating that determination that willpower to do something, even if you don’t even see results yet. I think that’s a big skill that I’ve cultivated since starting my own business. Now doing other ventures and projects as well, is like, that willpower to keep going, even if you don’t see anything yet.

[00:28:19] BS: How have you learned to stop being so hard on yourself, is my next question, because we touched on that earlier, that feeling of not being enough, and that’s especially common in women. I’d love to know what techniques have helped you stop being so hard on yourself as well.

[00:28:38] IC: Yeah, I think what it comes down to is also seeing when these dialogues, when these conversations started happening in your childhood, especially. I know that a lot of my frustrations, a lot of that feeling I’m not good enough, or all that negative self-talk comes from somewhere. It’s important to start seeing when in my childhood have I failed, that right after that moment, I made a decision about myself that I can’t do X, or I’m not Y enough.

Just realizing that wow, the only reason why I think I’m not good enough is because I’m measuring myself to something. What am I measuring to? Looking back in my childhood, just seeing that my mother had always been someone who was always pushing me to do better and to be better, so much so that it felt like I was never enough for her. I was never tall enough for her. I was never skinny enough for her. My boyfriends were never good enough for her. What I did in my hobbies was never good enough. She was always expecting more, or what it seemed like. Looking back, it really is just a mother who believed in me, who wanted me to be great and do great things.

Really seeing that wow, that’s where all my critiquing comes from is because I was trained to critique myself. I was trained to start measuring myself and to see where I was not enough, so I could be enough. I also see that as a strength now, because now that I’m an entrepreneur and really looking at ways to improve all the time, I see that now, like instead of seeing that as a setback that I’m always measuring myself, or thinking I’m not good enough, I’m seeing that as a strength and just being able to think my brain like, “Hey, brain. Thank you for thinking for me. Thank you for seeing all the holes that I miss, that I need to fill in.” This exact thinking that has me improve and constantly be committed to my growth.

[00:30:46] BS: Thank you for telling that story. I’ve been going through my own exploration of this particular topic. I’m reading a great book right now. You may have read it. It’s called The Heroine’s Journey: A Woman’s Quest for Wholeness. It’s the woman’s version of the Hero’s Journey. It’s really good. It’s by Maureen Murdock. This book was recommended to me from a guest who was on this podcast. Her name was Karen Munna, and she was episode 11 of Love Your Enthusiasm. She’s awesome. In her episode, she talked about following your truth and fantastic episode. Karen, I know from a yoga teacher retreat I went to in Costa Rica. She has a retreat center there.

The book is really interesting. It touches on – not touches on. It goes into great detail about how the relationships you have with your mom and your dad, whether they were good or bad, how those really impact your journey, your heroine’s journey. Even like you said, if you have a parent who is super supportive and really pushes you to be the best, then you almost feel you’re trying to please them and that you can’t. Then you become a perfectionist out of that and also feel you’re not good enough.

A lot of times, we think about the bad things that happen as having an impact on our lives. Also, it’s like, those good things can also affect our behaviors in a negative way. As you said, you’ve been able to find that as a positive thing as well.

Let’s talk about risk-taking, because as an entrepreneur, that’s what it’s all about most of the time. I’d love to know a little bit about your process. How do you decide which risks are worth taking and which are not?

[00:32:58] IC: Good question. Yeah.

[00:33:01] BS: Thank you.

[00:33:03] IC: That one. Wow. That’s really interesting, because for me, yes, I weigh my risks in terms of is that a good move? Is that not a good move? I think the question that I ask myself is that, if I did that, would that move me forward with my commitment? I remember so many times in my business training, my entrepreneurial journey where I’m – earlier, I touched on being at this fork in the road, choosing option A, or option B. I think it’s in that moment where you decide your fate.

I remember this time where I was doing a business trade show, a business-to-business trade show, exhibiting my brand’s Honey Belle. I’ve done two business trade shows already. They were about $1,500. The next one I was about to do was $4,000. I was like, “Wow. This is very expensive compared to what I’ve been paying.” Is it worth it? Is it going to be worth it? Am I going to make my money back? Those are all the things going on in my head. I think, just standing in that moment and choosing like, okay, if I do this, is this going to move me forward with my commitment of having Honey Belle grow? Have eyes on Honey Belle and be able to step into this new path for Honey Belle.

Looking back now, that moment was such a big moment for us, because it was at that trade show that we were able to start working with people, like Forever21. We started working with Costco at the time Rue 21 and all these different stores that we wouldn’t have been able to work with and have partnerships with. Just standing there and then just asking yourself like, would this decision move me forward to my commitments? Yes or no. If it’s yes, then do it.

It might feel uncomfortable and vulnerable. You might feel this anxiety around what you’re doing. What I love to say, Britt, is that anxiety and excitement is feeling like, your heart’s getting – it’s palpitating and things like that. It’s the thought attached to the feeling that makes it anxiety/fear, or excitement/enthusiasm.

I’m just so present to the fact that yes, it’s anxiety and it’s uncomfortable. What the fuck am I going to do when I get there? It’s $4,000. How am I going to attract people to my booth and who am I going to meet? All these questions. I get social anxiety still. I still do, even in uncomfortable situations, in any situations. It’s just a human reaction for me.

Then, really seeing like, okay. Yes, I have all these questions and all these uncertainties, but what can I be excited about? Yes, it’s uncomfortable and yes, I’m anxious because of all these question marks, but how can I really have this moment be pivotal and exciting for me in my journey? That’s my perspective and risk-taking, is really seeing like, okay, I’m taking this risk. Not is it worth it for me, but is it going to move me forward? How can I be excited about this risk, versus scared taking this risk?

[00:36:58] BS: I love that. I think that’s a great strategy and goes beyond the pros and cons list. It’s more about getting back to the vision of your business. Is that risk going to help move you forward with that vision? If that’s a no, then maybe you don’t do it. Yeah, you have to get more choosy over time with decisions after you’ve been running your business. Well, I mean, I guess from the moment you start it. It gets easier to make decisions once you’re clear about your vision. That’s for fucking sure.

[00:37:34] IC: Yeah. I think the pros and cons list, there’s always going to be pros and cons to everything. Getting married.

[00:37:40] BS: Oh, yeah. There’s always a chance you’re going to fail, or you’re not, or you’re going to do both a combination of failing and succeeding, which happens a lot. If you met a self-made entrepreneur who was having a hard time focusing their energy, what would you say to help ground them?

[00:38:03] IC: Yeah. What I would say is, why are you doing this? First of all, why? Getting them grounded in the why. Why did you start your podcast, or why did you start this jewelry business, or why are you posting, why are you sharing the things that you’re sharing on social media? If there’s stuff, it’s like, why are you doing this? Having them get grounded in why they’re doing this, because we get so wrapped up in the doing and the tasks and having to fill this gap. Because any time someone starts something as a self-made entrepreneur, you’re declaring that you want to be something and you want to be somewhere where you’re not right now.

I think, what trips up a lot of entrepreneurs is like, “But I’m not that yet.” It’s like, yeah, you’re not, because – the reason why is because you have this huge commitment. You have this huge ambition and this goal and this dream. Don’t get tripped up with the fact that you’re not there yet.

I mean, you created this gap yourself, because of the dreams, the goals, what you want to achieve. If you’re focused on the gap and why you’re not there, you’re going to be stopped.
Instead of focusing on why you’re not there, think about why you started, or why you want to be there. Then naturally, your brain starts creatively flowing with the pathways that you could take to be there. Then it doesn’t get so hard after that. It just flows naturally, because it’s like, “Well, I want that so bad and I’m committed to that, so that’s where I’m at. These are all the actions that I see to take to get me towards there.”

[00:39:59] BS: The why is your purpose and it’s very easy to lose sight of that when you’re surrounded by the doing. Another thing that’s been working for me is realizing that I’m already doing what I was dreaming of doing. That in itself is also easy to lose sight of, where you start thinking about whatever your markers of success are, you actually forget that you’re already doing what you’re dreaming of doing. For me, I could go all day about this podcast and then you can get very caught up in downloads, or monetization, or whatever.

I wanted to start a podcast for years. I have to remind myself. I’m like, “Well, you’re doing it.” That’s it. You’re doing it. I mean, even that is a way that I’ve been able to ground myself, so I don’t get too caught up in the what’s next, or what hasn’t happened yet.

[00:40:56] IC: Right, right. One of my new sisters, my husband’s sister, she’s wanting to start her vocal career and she has this big dream of wanting to inspire so many people. Where she’s at right now is she hasn’t released – she doesn’t have a Spotify profile or in the – in her journey, she’s still at the beginning. I think, what really matters is that – I told her the other day. I’m like, “Yes, you want all that, but you’re doing it now. You’re putting in the work. You’re doing the reps. You’re practicing. You’re playing piano. You’re practicing your voice. You’re doing it. Celebrate that.” Versus getting so tripped up about like, “But I’m not there yet. I’m not where I want to be.”

[00:41:46] BS: Well, even when you get to that point, as we all know, then you’re going to be ready for the next thing.

[00:41:49] IC: I know. It’s never enough.

[00:41:51] BS: It’s a dangerous game.

[00:41:53] IC: It is. It’s never enough.

[00:41:56] BS: All right, Iris. Awesome. Awesome conversation. Can you please let the listeners know how they can stay in touch and find more info?

[00:42:03] IC: Yeah. You can find me on Instagram. That’s where I hang out virtually the most. My Instagram username is my first and last name. I-R-I-S-C-H-E-R-N-G. Iris Cherng. You can find me on there.

[00:42:18] BS: Awesome. I will link to everything in the show notes. Iris, I loved, love, loved our conversation today. Thank you so much for being on the show.

[00:42:27] IC: Yeah. Thank you, Britt. I loved it too. Thank you so much.


[00:42:34] BS: Thanks for tuning in and hanging out with me and Iris today. Remember to subscribe to the Love Your Enthusiasm newsletter on the website. Loveyourenthusiasm.com to receive a monthly roundup of the latest episodes. And/or subscribe on your listening app of choice, so you know immediately when new episodes drop.

As always, I’m grateful for your time, love and support. Until next time.


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